Privacy Policy

Privacy Policy

Dendi Privacy Policy

Dendi, Inc. (“Dendi” or “we”) are committed to protecting your privacy. This Privacy Policy describes our privacy practices with respect to information, including personal information, collected from visitors to the Dendi website, made available at (collectively, the “Dendi website”) only. Unless otherwise set forth below (e.g., with regard to data transfer), this Privacy Policy does not apply to the information that we collect in our capacity as a service provider. Rather, the terms and conditions of a Subscription Services Agreement (or other master agreement that we entered with each such customer) applies to all such information.

This Privacy Policy describes who is responsible for the personal data that we collect about you, what personal data we collect, how we will use such personal data, who we may disclose it to and your rights and choices in relation to your personal data.

Privacy Shield

Dendi processes personal data in the country in which we collect it and in other countries, including the United States, where laws regarding processing of personal data may be less stringent than the laws in your country. Dendi and its controlled U.S. subsidiaries comply with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union and Switzerland to the United States, including the personal data we process on the instructions of our customers (e.g., where we act as a service provider). Dendi has certified that it adheres to the Privacy Shield Principles, including the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, recourse, enforcement and liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

The Federal Trade Commission (FTC) has jurisdiction over Dendi’s compliance with the Privacy Shield.

Data Controller

Dendi, Inc. is the data controller for the purpose of European Union data protection law, in respect of your personal data collected and used through your use of the Dendi website. This is because we dictate the purpose for which your personal data is used and how we use your personal data.

Collection of Your Personal Data

Through the Dendi website, Dendi collects personal data through the features of its website. If you are providing personal data to us relating to a third party, you confirm that you have the consent of the third party to share such personal data with us and that you have made the information in this Privacy Policy available to the third party.

Dendi encourages you to review the privacy policies of websites you choose to link to from Dendi so that you can understand how those websites collect, use and share your information. Dendi is not responsible for the privacy policies or other content on websites other than the Dendi website, and the terms of this privacy policy does not apply to any other websites or content, or to any collection of data after you click on links to such outside websites.

How We Obtain Your Personal Data

We collect information from you in the course of your use of the Dendi website. We also collect information while monitoring the Dendi website. We also gather information about you when you provide information to us, or interact with us directly, for instance filling out a website form or engaging with our staff or registering to attend one of our events or webinars or requesting a product demonstration.

We may also receive personal data about you from other third party sources. Dendi provides online feedback collection services to its clients. Typically, clients provide Dendi with data on customers and other stakeholders such as name, company, location and email address, which Dendi uses to invite participants to complete surveys or feedback forms. We may also obtain information about you from publicly available sources such as LinkedIn.

How We Use the Personal Data We Collect

We use your personal data in connection with the provision of the Dendi website to you. In particular, your personal data may be used by us, our employees, service providers, and disclosed to third parties for the following purposes.

  1. Providing Support and Services – Including to provide our products and services, including our websites, applications and services; to communicate with you about your access to and use of our Services; to respond to your inquiries; to provide troubleshooting, fulfill your orders and requests, process your payments and provide technical support; and for other customer service and support purposes.
  2. Analyzing and Improving Services and Operations – Including to better understand how users access and use our Services, to evaluate and improve our Services and business operations, and to develop new Services; to conduct surveys and other evaluations (such as customer satisfaction surveys); and for other research and analytical purposes.
  3. Personalizing Content and Experiences – Including to tailor content we send or display on our websites and other Services; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences.
  4. Securing and Protecting Our Business – Including to protect and secure our business operations, assets, Services, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct.
  5. Defending our Legal Rights – Including to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
  6. Auditing, Reporting, Corporate Governance, and Internal Operations – Including relating to financial, tax and accounting audits; audits and assessments of our operations, privacy, security and financial controls, risk, and compliance with legal obligations; our general business, accounting, record keeping and legal functions; and related to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business.
  7. Complying with Legal Obligations – Including to comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.

Choices and Access Regarding Your Personal Data

Where we act as a data controller, we offer you choices regarding the collection, use, and sharing of your personal data. We may periodically send you free newsletters and emails that directly promote the use of our site or the purchase of our products or services and may contain advertisements for third party companies. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly (please see contact information below). Should you decide to opt-out of receiving future mailings, we may share your email address with third parties to ensure that you do not receive further communications from third parties. Despite your indicated email preferences, we may send you notices of any updates to our Terms of Use or privacy policy.

HIPAA Information

This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Read the HIPAA Notification.

Use and Onward Transfer of Your Personal Data

Dendi collects and uses your personal data to deliver the services you have requested via the website. Dendi also uses your personal data to inform you of other products or services available from Dendi and its affiliates. Dendi may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Dendi does not share personal data with unaffiliated parties for those parties’ own direct marketing. Dendi may, from time to time, share information with you on behalf of external business partners about a particular offering that may be of interest to you.

In addition, Dendi may share data with service providers in order to provide services to Dendi or to provide services on Dendi’s behalf, such as performing statistical analysis, delivering email or postal mail, providing customer support, or arranging deliveries. We require all such service providers to agree to limit their use of your personal data to performance of such services in a manner consistent with this privacy policy. In the context of an onward transfer, Dendi has responsibility for the personal data it receives under the Privacy Shield and subsequently transfers to a service provider acting as an agent on its behalf. Dendi shall remain liable under the Privacy Shield Principles if its agent processes such personal data in a manner inconsistent with the Privacy Shield Principles, unless Dendi proves that it is not responsible for the event giving rise to the damage.

Dendi does not use or disclose Sensitive Data without your opt-in consent.

Dendi keeps track of the websites and pages our customers visit within Dendi, in order to determine what Dendi services are the most popular. This data is used to deliver customized content and advertising within Dendi to customers whose behavior indicates that they are interested in a particular subject area.

Dendi websites will disclose your personal data, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Dendi or the site; (b) protect and defend the rights or property of Dendi; and, (c) act under exigent circumstances to protect the personal safety of users of Dendi, or the public.

We may share some or all of your personal data with our corporate affiliates, in which case we will require our affiliates to treat personal data that we share with them in a manner consistent with this privacy policy. If another company acquires our company or our assets, that company will possess the personal data collected by it and us and will assume the rights and obligations regarding your personal data as described in this Privacy Policy.

To collect feedback on behalf of our clients, Dendi is provided access to the data, which may reside on the systems of Dendi, its clients or Dendi’s or its clients’ vendors. Dendi treats the collected feedback according to the terms of this policy. Only a limited number of authorized employees are allowed access to such Client data.

Dendi uses the Google Visualization API to generate the charts in the analysis interface. No customer data is passed to Google to generate the charts in the client browser. However, if you plan to export the graph to Excel or PDF, your aggregated data must be sent to Google in order to generate the file. No detailed records are sent to Google, and only the data labels and numbers actually displayed on the exported graph are transmitted.

Use of Cookies

The Dendi website uses “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies are uniquely assigned to you and are designed to be read only by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Dendi pages, or register with Dendi sites or services, a cookie helps Dendi to recall your specific information on subsequent visits. This simplifies the process of recording your personal data, such as billing addresses, shipping addresses, and so on. When you return to the same Dendi website, the information you previously provided can be retrieved, so you can easily use the Dendi features that you customized.

Dendi also works with advertisers and service providers, like Google, who may have placed one or more cookies on your computer either at the time of your visit to the Dendi website or when you visit other websites for which they provide services. We partner with those companies to assist us in marketing Dendi’s products and services on third party websites to individuals, like you, who have previously visited the Dendi website or have otherwise demonstrated an interest in our products and services. If you prefer, you may opt out of Google’s use of cookies for this kind of interest-based advertising by modifying Google’s Ads Settings. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Dendi services or websites you visit. At this time, however, the Dendi website does not respond to “Do No Track” signals, and the website may therefore collect any information that an end user’s browser provides, such as information identifying the end user’s operating system and Internet protocol address.

Information Retention, Security and Integrity

We may maintain personal data in our databases for so long as we believe it is necessary or beneficial for purposes of developing, providing and improving our services, even indefinitely, except to the extent we are required to remove such personal data by applicable law, and except as described above regarding Sensitive Data. Even after we remove personal data from the databases that we use in active operation of our business, some or all of that personal data may be retained in our inactive archival backups of those databases.

We exercise reasonable security measures consistent with industry standards to protect against unauthorized access to personal data stored in our databases, and to prevent unauthorized use, alteration, corruption or disclosure of that personal data. personal data stored in our possession is maintained behind firewalls, and our servers are located within facilities that are subject to physical security measures designed to prevent unauthorized access.

We restrict access to personal data to our employees, contractors and agents who need to access that information in order to operate our business in a manner consistent with this privacy policy. All such personnel are required to treat personal data in a manner consistent with this privacy policy, and they are subject to discipline, potentially including termination, if they fail to comply with those requirements.

While we believe our policies and practices regarding information security and integrity are reasonable, we cannot guarantee that the security and/or integrity of personal data will not be breached or that such personal data will not be subject to unauthorized access, alteration, corruption or disclosure. We review our information security policies and practices periodically and may update them as we determine reasonably necessary to achieve information security and integrity consistent with industry standards.

How Long We Keep Your Personal Data

Your personal data will be retained in accordance with our global data retention policy which categories all of the information held by us and specifies the appropriate retention period for each category of data. Those periods are based on the requirements of applicable data protection laws and the purpose for which the information is collected and used, taking into account legal and regulatory requirements to retain the information for a minimum period, limitation periods for taking legal action, and our business purposes.


Dendi periodically conducts internal reviews and self-assessment of its Privacy Practices to confirm its compliance with this privacy policy. We will take good faith steps to correct any non-compliance identified in the course of such reviews.

Consumers who believe that Dendi may have acted in a manner inconsistent with this privacy policy may contact Dendi via the email address listed below, and we will exercise good faith efforts to resolve disputes and complaints.

In compliance with the Privacy Shield Principles, Dendi commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Dendi by emailing

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at:

Dendi commits to cooperate with EU data protection authorities (DPAs) and comply with the advice given by such authorities with regard to human resources data transferred from the EU in the context of the employment relationship of Dendi employees.

Contact Information

Dendi welcomes your comments regarding this Privacy Policy. If you believe that Dendi has not adhered to this Privacy Policy, please contact Dendi at

Changes to this Privacy Policy

This privacy policy is subject to occasional revision, and amendments to this privacy policy shall become effective when we publish the revised policy on the Dendi website. By using or accessing the Dendi website, you agree that we may treat information collected through the website in accordance with the revised privacy policy, including information we may have collected at a prior time when a previous version of this privacy policy was in effect. If you do not consent to our privacy practices described in the revised version of the privacy policy, do not use the Dendi website in any manner, as we will continue to treat previously collected information in accordance with the privacy practices described in the applicable prior version of this privacy policy or as otherwise required below. If we revise the privacy policy in such a way that permits substantial changes in the way we use or disclose your personal data, we will also make a good faith effort to notify you by sending you an email to the last email address you provided to us. Please note that at all times you are responsible for updating your personal data to provide us with your most current email address.

This privacy policy was last updated on October 22, 2020.

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